When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.
Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing.
Pinterest is a social media platform based mostly on images. For more than four years, you increase your social network by pins of uploaded, saved, and shared photos which are then organized into pinboards. It can be compared to Facebook as it has an increasing number of fans reaching over 70 million and still continues to grow. If you want your business to be big, here’s why you should go ahead and start pinning and start some Pinterest marketing.