Market research is the process of gathering valuable information about the needs and preferences of consumers. It helps in determining if there is a market for a product or service and is a key part in developing any business. It gives businesses an insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.
Digital marketing is the method of promoting a brand, a product, or a service through one or more forms of electronic media, such as the Internet, mobile instant messaging, wireless text messaging, podcasts, online radio channels, digital television, and mobile apps. Digital marketing enables businesses to analyse their marketing campaigns in real time and figure out what works and what needs to be improved.
If you want to promote your brand digitally, don’t underestimate the power of market research. Check out the following to get an understanding of what you are going to learn in this Course.