Digital Marketing

What Exactly is Digital Marketing and Why Businesses are crazy about Digital Marketing?

Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable actions.

Digital marketing is not a new technique, it has been available since the beginning of the internet era. People used to call it as either online marketing or internet marketing. Digital marketing process has been evolving over all these years and it has become an integral part of doing business. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers.

Click Here to Check the Upcoming Batches

Considering the industry need in the industry we created this digital marketing course, to help graduate freshers and experienced professionals to learn the process of digital marketing and grow their careers. Master Skill Share’s digital marketing training and certification course material has been designed by award winning industry experts, who is having more than 18 years of experience in digital marketing practices. Learn digital marketing and start a new career or upgrade to the next level in your career. As we understand the aspirations of fresh graduates, our digital marketing training program comes with 100% placement assurance for fresh graduates (MBA, B.Tech, BBA, B.Com, BCA, etc.).

Schedule a FREE Demo to know more about digital marketing and if it is suitable for you.

What Will You Be Able to Do with Our Digital Marketing Course?

Learn to create an effective digital marketing strategy for different types of businesses. Involves identifying the target audience, selection of the right channels, budgets and messages to be communicated.

Understand the importance of creating great user experience for the users. Learn to create websites with ease and manage them. It contains user analysis, wire-framing and the creation of web site with WordPress. Also learn to sell online.

Learn the art of blogging. In this module, you will understand how to select niche theme for your blog, discover the right topics to write. You will also understand the process of developing content which is engaging, error-free and which is unique and non-plagiarised.

As you know people use search engines like Google, Bing, Yahoo etc. to locate the information they are looking for. Traffic that comes from search engines is free. But because of massive competition, getting listed on top of the search results is a difficult task. In this module, you will learn to optimize your websites for the search queries people are are using. You will learn basic to advanced techniques in on-page and off-page search engine optimization.

You are already familiar with the social media usage. In this module, you will understand how to create compelling and engaging content for social media channels. You will also learn to create social media strategy for a brand. You will also learn and experience social media techniques like attracting people with live videos, Twitter chats, contests and much more.

You will learn the process of conceptualizing, creating and running paid campaigns. A paid advertising campaign can quickly generate expected results. In this module, you will understand various targeting methods that are available to reach people, engage them and convert them. You will also practically run a live campaign for a real business.

Influencer marketing is most effective marketing activity in the digital era. People believe in other people’s suggestions and experiences than an advertisement. You will learn to identify, contact and have influencers run your campaign on their websites, social media channels and YouTube. You will also learn using tools like Buzz Sumo, Right Relevance and More.

YouTube is the second most visited website in the world after Google. That shows the power of videos. YouTube lets you create your channel and share videos. Learn to conceptualize, shoot, edit and upload videos to YouTube channel.

Affiliate marketing is the process where the affiliate partners drive sales to a brand with their marketing efforts for a commision on each acquisition. You will discover different popular affiliate networks, register with them, create affiliate links and start using them on your website.

Marketing automation can reduce manual efforts in the process of marketing. Marketing automation uses an intelligent system which can deliver emails based on various activities of the user. Sending the right message to the right person at the right time can do the magic. Learn the Email marketing automation process with hands-on practicals on the marketing automation platform, Hubspot.

Driving traffic to your website is not enough. You should make more people do actions which are important to you. With Conversion Rate Optimization techniques, you will fine-tune the web pages, run experiments and improve the overall conversion rate. Learn to use tools like Google Optimize.

Learn to analyze the data and create actionable insights using Google Analytics. Analyze visitor data, their locations, the sources through which they are coming from, see how much time they are spending on your site and at which point they are leaving your website. Create custom reports and dashboards and share them with others.

Digital Marketing Training Program-Batches

Talk to Our Training Advisor Now @6302030191

Top Reasons to Learn Digital Marketing

Digital Marketing is a Trending Skill

Which means everyone related to the market, inside-out, has a knowledge of Digital Marketing, be it fundamental or advanced. So, learning or implementing Digital Marketing provides you with a better insight of the market.

Digital Marketing is Futuristic

Digital Marketing includes trends and strategies which provide leverage to a business not just for the present, but also for the future, which can easily keep a brand ahead of competitors.

Digital Marketing is Cost-effective

It provides faster and better results as compared to traditional marketing strategies.

Digital Marketing is Easy to Implement

It offers straightforward and flexible process, which help get a business its desired results.

Digital Marketing is a Highly Sought-after Feld

Because of its great results, Digital Marketing is a highly sought-after field now, as many companies are on the lookout for Digital Marketing professionals.

Digital Marketing Shows You More Possibilities

Since Digital Marketing has a wide range of areas contained in it, each field provides a strong and exciting career opportunity.

Digital Marketing Makes You Explore Your Creativity

Digital Marketing helps you explore your creativity and implement it on the various digital marketing activities to get the best results.

Generate Better and Higher Rates of Conversion

Learning Digital Marketing and implementing Digital Marketing techniques for a brand helps generate better and higher rates of customer conversion as compared to general traditional marketing techniques.